O2 is part of Telefónica, a large successful family, committed to turning customers into fans. Telefónica O2 UK is a leading provider of mobile and broadband services to consumers and businesses in the UK. O2 are now so much more than just a mobile phone company. Launching The O2, moving into broadband and now O2 money are big steps that have already been made towards changing the nature of the business and offering customers more. The market has also changed. Traditional rivals compete harder than ever, and in the new markets O2 face stiff competition from some of the best brands around.

O2's vision is to be the leading service brand by 2011 and to have twice as many 'fans' as our nearest competitor. Customer Service aims to transform the quality of its service by focusing on customer satisfaction and delivering experiences that customer's value and tell their friends about.